[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krne.sk\/ako-na-spravny-pr-clanok\/#Article","mainEntityOfPage":"https:\/\/www.krne.sk\/ako-na-spravny-pr-clanok\/","headline":"Ako na spr\u00e1vny PR \u010dl\u00e1nok","name":"Ako na spr\u00e1vny PR \u010dl\u00e1nok","description":"Skratka PR, \u010di\u017ee public relations, znamen\u00e1 po slovensky vz\u0165ahy s verejnos\u0165ou. Je to sp\u00f4sob prezent\u00e1cie va\u0161ej firmy verejnosti. Cez PR \u010dl\u00e1nok si va\u0161a firma taktie\u017e buduje vz\u0165ahy s verejnos\u0165ou, okol\u00edm a pr\u00edpadne aj s konkurenciou. Rozdiel medzi PR \u010dl\u00e1nkom a reklamou jej, \u017ee reklama je zameran\u00e1 na kr\u00e1tkodob\u00e9 ciele a PR \u010dl\u00e1nok je zameran\u00fd naopak […]","datePublished":"2020-10-19","dateModified":"2020-10-19","author":{"@type":"Person","@id":"https:\/\/www.krne.sk\/author\/#Person","name":"","url":"https:\/\/www.krne.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krne.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krne.sk\/wp-content\/uploads\/PR%20%C4%8Dl%C3%A1nok1.jpg","url":"https:\/\/www.krne.sk\/wp-content\/uploads\/PR%20%C4%8Dl%C3%A1nok1.jpg","height":0,"width":0},"url":"https:\/\/www.krne.sk\/ako-na-spravny-pr-clanok\/","wordCount":431,"articleBody":" Skratka PR, \u010di\u017ee public relations, znamen\u00e1 po slovensky vz\u0165ahy s verejnos\u0165ou. Je to sp\u00f4sob prezent\u00e1cie va\u0161ej firmy verejnosti. Cez PR \u010dl\u00e1nok si va\u0161a firma taktie\u017e buduje vz\u0165ahy s verejnos\u0165ou, okol\u00edm a pr\u00edpadne aj s konkurenciou. Rozdiel medzi PR \u010dl\u00e1nkom a reklamou jej, \u017ee reklama je zameran\u00e1 na kr\u00e1tkodob\u00e9 ciele a PR \u010dl\u00e1nok je zameran\u00fd naopak na tie dlhodob\u00e9. Je to dlhodob\u00fd a cie\u013eavedom\u00fd proces poskytovania inform\u00e1cii verejnosti s oh\u013eadom na sp\u00e4tn\u00fa v\u00e4zbu. PR \u010dl\u00e1nok ale taktie\u017e pln\u00ed funkciu reklamy. Kvalitn\u00fd PR \u010dl\u00e1nok SEOlightv\u00e1m dok\u00e1\u017ee zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 va\u0161ej str\u00e1nky a takisto v\u00e1s v\u010faka nemu posunie vyh\u013ead\u00e1va\u010d na vy\u0161\u0161ie prie\u010dky vo vyh\u013ead\u00e1van\u00ed. PR \u010dl\u00e1nky nemaj\u00fa ucelen\u00fa formu. D\u00f4le\u017eit\u00e9 je, aby \u010dl\u00e1nok \u013eud\u00ed zaujal. Tieto \u010dl\u00e1nky maj\u00fa podobu napr\u00edklad opisu produktu, predstavenia va\u0161ej spolo\u010dnosti, informovania o novink\u00e1ch vo va\u0161ej firme alebo m\u00f4\u017ee ma\u0165 podobu pozit\u00edvnej recenzie. V dne\u0161nej dobe je d\u00f4le\u017eit\u00e9 sa venova\u0165 aj online PR, ke\u010f\u017ee internet sa u\u017e dot\u00fdka pomaly ka\u017ed\u00e9ho aspektu n\u00e1\u0161ho \u017eivota a \u013eudia tr\u00e1via hodiny na soci\u00e1lnych sie\u0165ach. Pr\u00e1ve online PR v\u00e1m napom\u00f4\u017ee k z\u00edskaniu si d\u00f4very z\u00e1kazn\u00edkov, k vyprofilovaniu va\u0161ej firmy v \u010do najlep\u0161om svetle a k zv\u00fd\u0161eniu predaja va\u0161ich v\u00fdrobkov alebo slu\u017eieb. \u010co m\u00e1 obsahova\u0165 kvalitn\u00fd PR \u010dl\u00e1nok? Kvalitn\u00fd PR \u010dl\u00e1nok by mal ur\u010dite sp\u013a\u0148a\u0165 krit\u00e9ri\u00e1, v\u010faka ktor\u00fdm vyzdvihnete va\u0161u firmu. Ka\u017ed\u00e1 z \u010falej uveden\u00fdch \u010dast\u00ed je d\u00f4le\u017eit\u00e1 pre \u010do najlep\u0161\u00ed v\u00fdsledok. Asi najd\u00f4le\u017eitej\u0161\u00ed je nadpis, ke\u010f\u017ee n\u00e1zov \u010dl\u00e1nku pred\u00e1va. Nadpis mus\u00ed zauja\u0165 nato\u013eko, aby \u013eudia na\u0148 klikli. \u00davod alebo tzv. perex mus\u00ed \u010ditate\u013ea tie\u017e zauja\u0165, lebo in\u00e1\u010d si \u010dl\u00e1nok nepre\u010d\u00edta. \u010clenenie textu mus\u00ed by\u0165 tie\u017e jasn\u00e9 a d\u00f4le\u017eit\u00e9 pojmy k\u013eudne zv\u00fdraznite. \u010cl\u00e1nok mus\u00ed obsahova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a by\u0165 optimalizovan\u00fd pre vyh\u013ead\u00e1va\u010de. PR \u010dl\u00e1nok by taktie\u017e nemal by\u0165 pr\u00edli\u0161 dlh\u00fd a z\u00e1ver by mal by\u0165 logick\u00fd a mal by ukon\u010di\u0165 cel\u00fd \u010dl\u00e1nok. Je pekn\u00e9 pozna\u0165 te\u00f3riu, ale je lep\u0161ie tak\u00e9to veci na odborn\u00edkov, ktor\u00fd v\u00e1m spravia kvalitn\u00e9 \u010dl\u00e1nky, ktor\u00e9 bud\u00fa prezentova\u0165 va\u0161u firmu v tom najlep\u0161om svetle.                                                                                                                                                                                                                                                                                                                                                                                          3.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako na spr\u00e1vny PR \u010dl\u00e1nok","item":"https:\/\/www.krne.sk\/ako-na-spravny-pr-clanok\/#breadcrumbitem"}]}]