[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krne.sk\/ako-zabodovat-so-svojou-strankou-v-internetovych-vyhladavacoch\/#Article","mainEntityOfPage":"https:\/\/www.krne.sk\/ako-zabodovat-so-svojou-strankou-v-internetovych-vyhladavacoch\/","headline":"Ako zabodova\u0165 so svojou str\u00e1nkou v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","name":"Ako zabodova\u0165 so svojou str\u00e1nkou v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","description":"Na jednej strane m\u00f4\u017eeme ma\u0165 relat\u00edvne atrakt\u00edvny web so zauj\u00edmav\u00fdm obsahom, na druhej strane ho v\u0161ak v internetov\u00fdch vyh\u013ead\u00e1va\u010doch takmer nie je vidno. K tomu, aby str\u00e1nka plnila svoj potenci\u00e1l a zobrazovala sa v Google mnoh\u00fdm u\u017e\u00edvate\u013eom, musia by\u0165 jej vn\u00fatorn\u00e9 ako aj vonkaj\u0161ie faktory upraven\u00e9 do podoby, ktor\u00e1 by vyhovovala krit\u00e9ri\u00e1m tohto vyh\u013ead\u00e1va\u010da a […]","datePublished":"2020-05-15","dateModified":"2020-05-15","author":{"@type":"Person","@id":"https:\/\/www.krne.sk\/author\/#Person","name":"","url":"https:\/\/www.krne.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krne.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krne.sk\/wp-content\/uploads\/%C5%BEaby,%20google.jpg","url":"https:\/\/www.krne.sk\/wp-content\/uploads\/%C5%BEaby,%20google.jpg","height":0,"width":0},"url":"https:\/\/www.krne.sk\/ako-zabodovat-so-svojou-strankou-v-internetovych-vyhladavacoch\/","wordCount":376,"articleBody":" Na jednej strane m\u00f4\u017eeme ma\u0165 relat\u00edvne atrakt\u00edvny web so zauj\u00edmav\u00fdm obsahom, na druhej strane ho v\u0161ak v internetov\u00fdch vyh\u013ead\u00e1va\u010doch takmer nie je vidno. K tomu, aby str\u00e1nka plnila svoj potenci\u00e1l a zobrazovala sa v Google mnoh\u00fdm u\u017e\u00edvate\u013eom, musia by\u0165 jej vn\u00fatorn\u00e9 ako aj vonkaj\u0161ie faktory upraven\u00e9 do podoby, ktor\u00e1 by vyhovovala krit\u00e9ri\u00e1m tohto vyh\u013ead\u00e1va\u010da a jeho h\u013eadac\u00edm robotom. Samozrejme obsah a celkov\u00e1 forma str\u00e1nky mus\u00ed vyhovova\u0165 tie\u017e potenci\u00e1lnym n\u00e1v\u0161tevn\u00edkom. O poskytnutie tak\u00e9hoto obsahu sa sna\u017e\u00ed pr\u00e1ve Google (alebo aj in\u00e9 vyh\u013ead\u00e1va\u010de), ke\u010f svojim u\u017e\u00edvate\u013eom poskytuje n\u00e1jden\u00e9 v\u00fdsledky zoraden\u00e9 pod\u013ea relevancie a kvality k h\u013eadan\u00fdm v\u00fdrazom. Je to v\u0161ak robot a m\u00e1 svoje naprogramovan\u00e9 posudky.Preto ak m\u00e1 str\u00e1nka zast\u00e1va\u0165 vidite\u013en\u00e9 a popredn\u00e9 miesto v tomto vyh\u013ead\u00e1va\u010di a by\u0165 tak ve\u013emi dobre vidite\u013en\u00e1, mus\u00ed hra\u0165 pod\u013ea pravidiel Google a jeho algoritmov. To znamen\u00e1, \u017ee vy ako napr. aj ja m\u00f4\u017eeme pos\u00fadi\u0165, \u017ee va\u0161a st\u00e1nka je dostato\u010dne dobr\u00e1, ale Google m\u00f4\u017ee n\u00e1js\u0165 mnoh\u00e9 detaily \u010di \u201echyby\u201c, kv\u00f4li ktor\u00fdm ju pri vyh\u013ead\u00e1van\u00ed neposkytuje na vy\u0161\u0161\u00edch miestach vo svojich v\u00fdsledkoch. A vtedy by mal pr\u00eds\u0165 na rad seo \u0161pecialista.Ten by mal n\u00e1sledne pracova\u0165 so v\u0161etk\u00fdmi zn\u00e1mymi vn\u00fatorn\u00fdmi ako aj vonkaj\u0161\u00edmi faktormi optimaliz\u00e1cie(on-page a off-page SEO) a pou\u017ei\u0165 mnoh\u00e9 praktiky, n\u00e1stroje a \u201eknow-how\u201c, ktor\u00e9 n\u00e1sledne zaru\u010dia vidite\u013en\u00e9 pov\u00fd\u0161enie konkr\u00e9tneho webu. Tak\u00fdmito postupmi sa d\u00e1 dosiahnu\u0165 organick\u00e9 (neplaten\u00e9) zvidite\u013enenie, ktor\u00e9 s najvy\u0161\u0161ou pravdepodobnos\u0165ou povedie k vzrastu n\u00e1v\u0161tevnosti a vykonaniu konverzi\u00ed na tomto webe.Na rozdiel od spoplatnenej reklamy sa t\u00fdmto organick\u00fdm procesom d\u00e1 dosiahnu\u0165 dlhodobej\u0161\u00ed efekt aj po tom, ako sa optimaliz\u00e1ciou skon\u010d\u00ed. Na druhej strane je potrebn\u00e9 r\u00e1ta\u0165 s t\u00fdm, \u017ee tak\u00e1to pr\u00e1ca a jej v\u00fdsledky si rovnako \u017eiadaj\u00fa dlh\u0161\u00ed \u010das, \u010do v\u0161ak v nejednom pr\u00edpade nakoniec stoj\u00ed za to.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako zabodova\u0165 so svojou str\u00e1nkou v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","item":"https:\/\/www.krne.sk\/ako-zabodovat-so-svojou-strankou-v-internetovych-vyhladavacoch\/#breadcrumbitem"}]}]