[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krne.sk\/aky-je-rozdiel-a-ake-su-vyhody-seo-optimalizacie-oproti-platenej-reklame\/#Article","mainEntityOfPage":"https:\/\/www.krne.sk\/aky-je-rozdiel-a-ake-su-vyhody-seo-optimalizacie-oproti-platenej-reklame\/","headline":"Ak\u00fd je rozdiel a ak\u00e9 s\u00fa v\u00fdhody seo optimaliz\u00e1cie oproti platenej reklame?","name":"Ak\u00fd je rozdiel a ak\u00e9 s\u00fa v\u00fdhody seo optimaliz\u00e1cie oproti platenej reklame?","description":"Vlastn\u00edci internetov\u00fdch str\u00e1nok a e-shopov, podnikatelia, \u010do vsadili na online marketing a po\u017eaduj\u00fa od neho \u00faspechy, sa v takomto pr\u00edpade musia ide\u00e1lne prisp\u00f4sobi\u0165 tomu, ako internetov\u00fd marketing vlastne funguje. Povedan\u00e9 stru\u010dne- Dok\u00e1za\u0165 sa zvidite\u013eni\u0165 pred cielenou skupinou potenci\u00e1lnych z\u00e1ujemcov, zvy\u0161ova\u0165 t\u00fdm n\u00e1v\u0161tevnos\u0165 svojej str\u00e1nky a spolu s \u0148ou nav\u00fd\u0161i\u0165 vznik o\u010dak\u00e1van\u00fdch konverzi\u00ed. V takomto pr\u00edpade […]","datePublished":"2020-12-18","dateModified":"2020-12-18","author":{"@type":"Person","@id":"https:\/\/www.krne.sk\/author\/#Person","name":"","url":"https:\/\/www.krne.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krne.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krne.sk\/wp-content\/uploads\/laptop,%20%C5%A1tatistiky.jpg","url":"https:\/\/www.krne.sk\/wp-content\/uploads\/laptop,%20%C5%A1tatistiky.jpg","height":0,"width":0},"url":"https:\/\/www.krne.sk\/aky-je-rozdiel-a-ake-su-vyhody-seo-optimalizacie-oproti-platenej-reklame\/","wordCount":394,"articleBody":"  Vlastn\u00edci internetov\u00fdch str\u00e1nok a e-shopov, podnikatelia, \u010do vsadili na online marketing a po\u017eaduj\u00fa od neho \u00faspechy, sa v takomto pr\u00edpade musia ide\u00e1lne prisp\u00f4sobi\u0165 tomu, ako internetov\u00fd marketing vlastne funguje. Povedan\u00e9 stru\u010dne- Dok\u00e1za\u0165 sa zvidite\u013eni\u0165 pred cielenou skupinou potenci\u00e1lnych z\u00e1ujemcov, zvy\u0161ova\u0165 t\u00fdm n\u00e1v\u0161tevnos\u0165 svojej str\u00e1nky a spolu s \u0148ou nav\u00fd\u0161i\u0165 vznik o\u010dak\u00e1van\u00fdch konverzi\u00ed.V takomto pr\u00edpade v\u00e1s m\u00f4\u017eu napadn\u00fa\u0165 dve mo\u017enosti. Za a) investova\u0165 do platenej reklamy alebo za b) pusti\u0165 sa do kvalitnej optimaliz\u00e1cie, s \u010d\u00edm v\u00e1m porad\u00ed sk\u00fasen\u00fd seo konzultant Seolight.Alebo za c) funk\u010dn\u00fdm sp\u00f4sobom skombinova\u0165 obidve tieto mo\u017enosti.Najvhodnej\u0161ie by bolo, ak by sme si v tomto \u010dl\u00e1nku bli\u017e\u0161ie predstavili druh\u00fa mo\u017enos\u0165, \u010di\u017ee optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de (seo) a pozreli sa bli\u017e\u0161ie na jej v\u00fdhody, ako aj rozdiely oproti platenej reklame. S\u00fa to toti\u017e faktory, ktor\u00e9 mo\u017eno e\u0161te ka\u017ed\u00fd nepozn\u00e1, no ve\u013ea podnikate\u013eom priniesli ocenite\u013en\u00e9 v\u00fdsledky.\u010ci\u017ee, ak\u00e9 s\u00fa benefity SEO? Dosahuje sa s n\u00edm lep\u0161ie postavenie v organick\u00fdch v\u00fdsledkoch, \u010di\u017ee z\u00edskava dobre vidite\u013en\u00e9 poz\u00edcie, za ktor\u00e9 sa neplat\u00ed. Va\u0161a str\u00e1nka bude poskytovan\u00e1 ako relevantn\u00e1 a kvalitn\u00e1 v be\u017en\u00fdch v\u00fdsledkoch h\u013eadania v Google \u010di in\u00fdch vyh\u013ead\u00e1va\u010doch. Ak bude prebieha\u0165 optimaliz\u00e1cia, bude sa pracova\u0165 s faktormi, ktor\u00e9 ju posun\u00fa na efekt\u00edvnej\u0161iu a lep\u0161ie vidite\u013en\u00fa poz\u00edciu vo v\u00fdsledkoch h\u013eadan\u00ed. Z takejto poz\u00edcie sa d\u00e1 n\u00e1sledne dlhodobo \u0165a\u017ei\u0165 aj mesiace po tom, ako s odbornou optimaliz\u00e1ciou skon\u010d\u00edte.Internetov\u00e9 vyh\u013ead\u00e1va\u010de s\u00fa nav\u0161tevovan\u00e9 vo vysokom po\u010dte a v\u00e4\u010d\u0161ina \u013eud\u00ed v nich na\u010falej d\u00f4veruje organick\u00fdm v\u00fdsledkom. Tie zvy\u0161uj\u00fa d\u00f4veryhodnos\u0165 a poskytuj\u00fa relevantn\u00fd obsah k h\u013eadan\u00fdm v\u00fdrazom.SEO v\u00e1m za\u010dne \u0161etri\u0165 finan\u010dn\u00e9 n\u00e1klady na zvidite\u013enenie z dlhodob\u00e9ho h\u013eadiska. A to je rozdiel oproti PPC, kedy mus\u00edte r\u00e1ta\u0165 s neust\u00e1lymi poplatkami. Pri optimaliz\u00e1cii sa po\u017eadovan\u00e9 \u00fakony zaplatia spravidla na za\u010diatku a n\u00e1sledn\u00e9 invest\u00edcie s\u00fa prakticky nulov\u00e9.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ak\u00fd je rozdiel a ak\u00e9 s\u00fa v\u00fdhody seo optimaliz\u00e1cie oproti platenej reklame?","item":"https:\/\/www.krne.sk\/aky-je-rozdiel-a-ake-su-vyhody-seo-optimalizacie-oproti-platenej-reklame\/#breadcrumbitem"}]}]