[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krne.sk\/click-fraud-ako-sa-digitalny-marketing-nerobi\/#Article","mainEntityOfPage":"https:\/\/www.krne.sk\/click-fraud-ako-sa-digitalny-marketing-nerobi\/","headline":"Click fraud – ako sa digit\u00e1lny marketing nerob\u00ed","name":"Click fraud – ako sa digit\u00e1lny marketing nerob\u00ed","description":"S nieko\u013ek\u00fdmi miliardami pripojen\u00ed denne sa internet st\u00e1va vhodn\u00fdm miestom, ako oslovi\u0165 \u010do najv\u00e4\u010d\u0161\u00ed po\u010det \u013eud\u00ed. V\u00e4\u010d\u0161ina aktiv\u00edt be\u017en\u00e9ho \u017eivota sa pres\u00fava do internetovej sf\u00e9ry. Z poh\u013eadu biznisu online priestor poskytuje mo\u017enos\u0165 z\u00edskania nov\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov v \u0161ir\u0161om spektre. R\u00f4znymi n\u00e1strojmi digit\u00e1lneho marketingu dok\u00e1\u017eu majitelia e-shopov a web str\u00e1nok \u013eahko dosiahnu\u0165 zv\u00fd\u0161enie svojho profitu. Jedn\u00fdm […]","datePublished":"2020-09-03","dateModified":"2020-09-03","author":{"@type":"Person","@id":"https:\/\/www.krne.sk\/author\/#Person","name":"","url":"https:\/\/www.krne.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krne.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krne.sk\/wp-content\/uploads\/Marketing.jpg","url":"https:\/\/www.krne.sk\/wp-content\/uploads\/Marketing.jpg","height":0,"width":0},"url":"https:\/\/www.krne.sk\/click-fraud-ako-sa-digitalny-marketing-nerobi\/","wordCount":396,"articleBody":"S nieko\u013ek\u00fdmi miliardami pripojen\u00ed denne sa internet st\u00e1va vhodn\u00fdm miestom, ako oslovi\u0165 \u010do najv\u00e4\u010d\u0161\u00ed po\u010det \u013eud\u00ed. V\u00e4\u010d\u0161ina aktiv\u00edt be\u017en\u00e9ho \u017eivota sa pres\u00fava do internetovej sf\u00e9ry. Z poh\u013eadu biznisu online priestor poskytuje mo\u017enos\u0165 z\u00edskania nov\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov v \u0161ir\u0161om spektre. R\u00f4znymi n\u00e1strojmi digit\u00e1lneho marketingu dok\u00e1\u017eu majitelia e-shopov a web str\u00e1nok \u013eahko dosiahnu\u0165 zv\u00fd\u0161enie svojho profitu. Jedn\u00fdm z t\u00fdchto sp\u00f4sobov je napr\u00edklad PPC kampa\u0148. Internetov\u00e9 prehliada\u010de poskytuj\u00fa pomoc pri vyh\u013ead\u00e1van\u00ed str\u00e1nok obsahuj\u00facich \u017eelan\u00fa inform\u00e1ciu. S\u00fa to v\u0161ak aj ve\u013ek\u00e9 v\u00fdkladn\u00e9 skrine – \u010dastokr\u00e1t bez n\u00e1\u0161ho vedomia nepriamo mas\u00edruj\u00fa na\u0161u pozornos\u0165 vybran\u00fdmi str\u00e1nkami, ktor\u00e9 sp\u013a\u0148aj\u00fa ich vlastn\u00e9 krit\u00e9ri\u00e1 relevantnosti. Web str\u00e1nkam poskytuj\u00fa mo\u017enos\u0165 propag\u00e1cie a to prostredn\u00edctvom zv\u00fdhodnenej poz\u00edcie v r\u00e1mci vyh\u013ead\u00e1vania. Str\u00e1nky (preva\u017ene e-shopy) si tie\u017e m\u00f4\u017eu predplati\u0165 dan\u00fa poz\u00edciu a n\u00e1sledne platia ur\u010dit\u00fd poplatok na z\u00e1klade po\u010dtu klikov na ich reklamu. Samotn\u00e9 str\u00e1nky ak\u00e9hoko\u013evek charakteru profituj\u00fa aj z uverej\u0148ovania rekl\u00e1m inzerentov v r\u00e1mci svojho obsahu. Ale nebol by to virtu\u00e1lny svet, keby sa v \u0148om nena\u0161la diera v syst\u00e9me na nekal\u00e9 praktiky. Click fraud patr\u00ed medzi met\u00f3dy tzv. black hat SEO, alebo negat\u00edvnej SEO. Jej cie\u013eom je bu\u010f po\u0161kodi\u0165 konkurenciu alebo umelo ovplyvni\u0165 vlastn\u00fd zisk. Typick\u00fdm pr\u00edkladom click fraud-u v r\u00e1mci PPC je situ\u00e1cia, kedy prev\u00e1dzkovate\u013e str\u00e1nky pomocou botov alebo najat\u00fdch \u013eud\u00ed cielene klik\u00e1 na reklamu, ktor\u00fa si plat\u00ed konkurencia. V\u00fdsledkom je neprimerane ve\u013ea klikov a poplatok nad r\u00e1mec rozpo\u010dtu. Po vy\u010derpan\u00ed vopred stanoven\u00e9ho po\u010dtu mo\u017en\u00fdch klikov sa reklama prestane zobrazova\u0165. Click fraud tie\u017e pom\u00e1ha zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 a str\u00e1nkam s reklamn\u00fdmi linkmi zv\u00fd\u0161i\u0165 profit. Viac o tom, ako click fraud  funguje? SEOlight v\u00e1m pom\u00f4\u017ee vyzna\u0165 sa v zlo\u017eit\u00fdch z\u00e1konitostiach digit\u00e1lneho marketingu a SEO, pr\u00edpadne si m\u00f4\u017eete necha\u0165 poradi\u0165 pri tvorbe va\u0161ej web str\u00e1nky. Aj tak\u00fdm sp\u00f4sobom, aby ste boli vo\u010di click fraudom im\u00fanni.                                                                                                                                                                                                                                                                                                                                                                                         3.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Click fraud – ako sa digit\u00e1lny marketing nerob\u00ed","item":"https:\/\/www.krne.sk\/click-fraud-ako-sa-digitalny-marketing-nerobi\/#breadcrumbitem"}]}]