[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krne.sk\/nespoliehajte-sa-iba-na-platenu-reklamu-dolezity-je-obsah\/#Article","mainEntityOfPage":"https:\/\/www.krne.sk\/nespoliehajte-sa-iba-na-platenu-reklamu-dolezity-je-obsah\/","headline":"Nespoliehajte sa iba na platen\u00fa reklamu, d\u00f4le\u017eit\u00fd je obsah!","name":"Nespoliehajte sa iba na platen\u00fa reklamu, d\u00f4le\u017eit\u00fd je obsah!","description":"V online marketingu sa ve\u013eakr\u00e1t nem\u00f4\u017eeme na 100 % spo\u013eahn\u00fa\u0165 len na jednu formu zvidite\u013enenia. Respekt\u00edve iba na to, \u017ee budeme investova\u0165 do platenej reklamy. Konkr\u00e9tne napr\u00edklad do billboardov, ktor\u00e9 ak prestan\u00fa plni\u0165 svoj \u00fa\u010del v o\u010dak\u00e1vanej miere, mus\u00edme ma\u0165 e\u0161te v\u017edy z\u00e1lo\u017en\u00fd pl\u00e1n. Ved\u013eaj\u0161ie \u010dinnosti, ktor\u00e9 ale v skuto\u010dnosti m\u00f4\u017eu by\u0165 ve\u013emi efekt\u00edvne a […]","datePublished":"2020-11-23","dateModified":"2020-11-23","author":{"@type":"Person","@id":"https:\/\/www.krne.sk\/author\/#Person","name":"","url":"https:\/\/www.krne.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krne.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krne.sk\/wp-content\/uploads\/n%C3%A1pad,%20podnikate%C4%BE,%20notes.jpg","url":"https:\/\/www.krne.sk\/wp-content\/uploads\/n%C3%A1pad,%20podnikate%C4%BE,%20notes.jpg","height":0,"width":0},"url":"https:\/\/www.krne.sk\/nespoliehajte-sa-iba-na-platenu-reklamu-dolezity-je-obsah\/","wordCount":420,"articleBody":" V online marketingu sa ve\u013eakr\u00e1t nem\u00f4\u017eeme na 100 % spo\u013eahn\u00fa\u0165 len na jednu formu zvidite\u013enenia. Respekt\u00edve iba na to, \u017ee budeme investova\u0165 do platenej reklamy. Konkr\u00e9tne napr\u00edklad do billboardov, ktor\u00e9 ak prestan\u00fa plni\u0165 svoj \u00fa\u010del v o\u010dak\u00e1vanej miere, mus\u00edme ma\u0165 e\u0161te v\u017edy z\u00e1lo\u017en\u00fd pl\u00e1n. Ved\u013eaj\u0161ie \u010dinnosti, ktor\u00e9 ale v skuto\u010dnosti m\u00f4\u017eu by\u0165 ve\u013emi efekt\u00edvne a vlastne k\u013e\u00fa\u010dov\u00e9. A t\u00fdm je obsahov\u00fd marketing.PR a reklamn\u00e9 a \u010dl\u00e1nky, ako aj tie zameran\u00e9 na seo a zlep\u0161enie va\u0161ej poz\u00edcie vo vyh\u013ead\u00e1va\u010doch. Obsah, \u010do dok\u00e1\u017ee zauja\u0165 z\u00e1ujemcov konkr\u00e9tnej tematiky a teda skupinu z\u00e1kazn\u00edkov o produkty \u010di slu\u017eby, ktor\u00e9 s danou tematikou s\u00favisia. Takisto text, \u010do dok\u00e1\u017ee \u010ditate\u013ea pritiahnu\u0165 k tomu, aby sa rozhodol na va\u0161om webe vykona\u0165 nejak\u00fa konverziu, \u010di\u017ee napr\u00edklad objedn\u00e1vku. V neposlednom rade publikovan\u00e9 texty, \u010do bud\u00fa odkazova\u0165 na v\u00e1\u0161 web a v\u010faka nim bude va\u0161a str\u00e1nka st\u00fapa\u0165 v organick\u00fdch v\u00fdsledkoch Google (a in\u00fdch vyh\u013ead\u00e1va\u010doch).Z tohto d\u00f4vodu mus\u00edme rozdeli\u0165 charakteristiku textov, resp. \u010dl\u00e1nkov na vy\u0161\u0161ie zmienen\u00e9 mo\u017enosti. Ka\u017ed\u00e1 z nich m\u00e1 svoj origin\u00e1lny \u00fa\u010del a cestu, ako v\u00e1m pom\u00f4\u017ee s va\u0161im online marketingom.PR maj\u00fa za \u00falohu posil\u0148ova\u0165 vz\u0165ahy s verejnos\u0165ou (Public Relations) a to t\u00fdm, \u017ee bud\u00fa umiestnen\u00e9 do tematicky vhodn\u00fdch kateg\u00f3ri\u00ed, kde si ich n\u00e1sledne m\u00f4\u017eu pre\u010d\u00edta\u0165 potenci\u00e1lni z\u00e1ujemcovia. Nemali by v\u0161ak p\u00f4sobi\u0165 ako jasne reklamn\u00e9 ozn\u00e1menie, sk\u00f4r by mali \u010ditate\u013ea zauja\u0165 svojou \u0161tylistikou a poskytnut\u00fdmi inform\u00e1ciami.  Na \u00fa\u010dinn\u00fa propag\u00e1ciu a na to, aby sa z \u010ditate\u013ea stal z\u00e1kazn\u00edk, sl\u00fa\u017ei reklamn\u00fd copywriting.Do tretice je potrebn\u00e9 h\u013eadie\u0165 na to, aby sa v obsahu nach\u00e1dzali vyh\u013ead\u00e1van\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a na texty, ktor\u00e9 bud\u00fa sl\u00fa\u017ei\u0165 ako funk\u010dn\u00e1 s\u00fa\u010das\u0165 optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de.Ak vrav\u00edme o textovom obsahu a publikovan\u00fdch \u010dl\u00e1nkoch, tie sa nemusia nach\u00e1dza\u0165 len na va\u0161om webe a jeho blogu, ale takisto na \u201evonkaj\u0161\u00edch\u201c zdrojoch, \u010di\u017ee mimo va\u0161ej str\u00e1nky. Na in\u00fdch weboch, port\u00e1loch, diskusn\u00fdch f\u00f3rach, soci\u00e1lnych sie\u0165ach a podobne. Bud\u00fa v\u0161ak odkazova\u0165 na v\u00e1\u0161 web.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nespoliehajte sa iba na platen\u00fa reklamu, d\u00f4le\u017eit\u00fd je obsah!","item":"https:\/\/www.krne.sk\/nespoliehajte-sa-iba-na-platenu-reklamu-dolezity-je-obsah\/#breadcrumbitem"}]}]