[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krne.sk\/obsahovy-marketing-a-podnikanie-na-internete\/#Article","mainEntityOfPage":"https:\/\/www.krne.sk\/obsahovy-marketing-a-podnikanie-na-internete\/","headline":"Obsahov\u00fd marketing a podnikanie na internete","name":"Obsahov\u00fd marketing a podnikanie na internete","description":"S\u00fa\u010dasn\u00fd marketing zost\u00e1va vo ve\u013ekej miere online a pr\u00e1ve internet, respekt\u00edve weby a soci\u00e1lne siete sa st\u00e1vaj\u00fa jeho hlavn\u00fdm priestorom. Preto\u017ee je to pr\u00e1ve online content, ktor\u00fd je dnes pravidelne nav\u0161tevovan\u00fd. Pre \u013eud\u00ed, \u010do sa pohybuj\u00fa v online marketingu a maj\u00fa svoj vlastn\u00fd web, respekt\u00edve e-shop, v\u0161ak tento z\u00e1kladn\u00fd bod s\u00e1m o sebe nesta\u010d\u00ed. Je […]","datePublished":"2020-07-24","dateModified":"2020-07-24","author":{"@type":"Person","@id":"https:\/\/www.krne.sk\/author\/#Person","name":"","url":"https:\/\/www.krne.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krne.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krne.sk\/wp-content\/uploads\/p%C3%ADsanie,%20laptop.jpg","url":"https:\/\/www.krne.sk\/wp-content\/uploads\/p%C3%ADsanie,%20laptop.jpg","height":0,"width":0},"url":"https:\/\/www.krne.sk\/obsahovy-marketing-a-podnikanie-na-internete\/","wordCount":380,"articleBody":" S\u00fa\u010dasn\u00fd marketing zost\u00e1va vo ve\u013ekej miere online a pr\u00e1ve internet, respekt\u00edve weby a soci\u00e1lne siete sa st\u00e1vaj\u00fa jeho hlavn\u00fdm priestorom. Preto\u017ee je to pr\u00e1ve online content, ktor\u00fd je dnes pravidelne nav\u0161tevovan\u00fd. Pre \u013eud\u00ed, \u010do sa pohybuj\u00fa v online marketingu a maj\u00fa svoj vlastn\u00fd web, respekt\u00edve e-shop, v\u0161ak tento z\u00e1kladn\u00fd bod s\u00e1m o sebe nesta\u010d\u00ed. Je potrebn\u00e1 reklama, ale takisto zvidite\u013enenie vo forme v\u017edy aktu\u00e1lneho a zauj\u00edmav\u00e9ho obsahu, ide\u00e1lne vo forme be\u017en\u00fdch alebo reklamn\u00fdch \u010dl\u00e1nkov. O reklamn\u00e9 \u010dl\u00e1nky sa star\u00e1 copywriting so zameran\u00edm pred\u00e1va\u0165 konkr\u00e9tne slu\u017eby \u010di tovar, zatia\u013e \u010do content marketing sa sk\u00f4r zbli\u017euje s verejnos\u0165ou a z\u00edskava nov\u00fdch n\u00e1v\u0161tevn\u00edkov ( a ide\u00e1lne ich takisto men\u00ed na z\u00e1kazn\u00edkov).\u010cl\u00e1nky teda m\u00f4\u017eeme deli\u0165 na PR, reklamn\u00e9 a na tie, \u010do sa s\u00fastredia na SEO.Skratka PR zna\u010d\u00ed Public Relations, \u010di\u017ee po na\u0161om \u201evz\u0165ahy s verejnos\u0165ou\u201c a v tomto duchu by mal by\u0165 p\u00edsan\u00fd ich obsah. Reklamn\u00e9 zasa maj\u00fa prioritu pred\u00e1va\u0165 a z\u00e1ujemcov vyz\u00fdva\u0165 k priamej akcii. Efekt\u00edvna je v\u0161ak tie\u017e tvorba \u010dl\u00e1nkov sa zameran\u00edm na SEO, ktor\u00e9 maj\u00fa za \u00falohu zv\u00fd\u0161i\u0165 postavenie va\u0161ej str\u00e1nky v internetov\u00fdch vyh\u013ead\u00e1va\u010doch. A to najm\u00e4 t\u00fdm, \u017ee v texte bud\u00fa zakomponovan\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 \u010di sp\u00e4tn\u00e9 odkazy.Ak by sme mali charakterizova\u0165 novodob\u00fd content (obsahov\u00fd) marketing a jeho v\u00fdznam, pravdepodobne ide dobrou cestou. Efekt\u00edvnou pre samotn\u00e9 firmy a so sympatick\u00fdm postojom k verejnosti. Novodob\u00fd trik toti\u017e nespo\u010d\u00edva v tom, neust\u00e1le vravie\u0165 len o svojej firme a do textov tla\u010di\u0165 n\u00e1siln\u00fa reklamu \u010di such\u00e9 fakty.Tak\u00e9to \u010dl\u00e1nky musia by\u0165 predov\u0161etk\u00fdm atrakt\u00edvne pre skupiny relevantn\u00fdch z\u00e1ujemcov. A pokia\u013e s\u00fa tieto \u010dl\u00e1nky p\u00edsan\u00e9 zauj\u00edmavo, informat\u00edvne a atrakt\u00edvne pre u\u017e\u00edvate\u013eov, ich formu ocenia aj samotn\u00e9 vyh\u013ead\u00e1va\u010de. To je cesta, ktorou ide dne\u0161n\u00fd obsahov\u00fd marketing na internete a d\u00fafajme, \u017ee si svoju podobu zachov\u00e1 aj v najbli\u017e\u0161\u00edch rokoch.                                                                                                                                                                                                                                                                                                                                                                                         3.3\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obsahov\u00fd marketing a podnikanie na internete","item":"https:\/\/www.krne.sk\/obsahovy-marketing-a-podnikanie-na-internete\/#breadcrumbitem"}]}]