[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.krne.sk\/zviditelnenie-stranky-vo-vyhladavacoch-znaci-jej-rastucu-navstevnost\/#Article","mainEntityOfPage":"https:\/\/www.krne.sk\/zviditelnenie-stranky-vo-vyhladavacoch-znaci-jej-rastucu-navstevnost\/","headline":"Zvidite\u013enenie str\u00e1nky vo vyh\u013ead\u00e1va\u010doch zna\u010d\u00ed jej rast\u00facu n\u00e1v\u0161tevnos\u0165","name":"Zvidite\u013enenie str\u00e1nky vo vyh\u013ead\u00e1va\u010doch zna\u010d\u00ed jej rast\u00facu n\u00e1v\u0161tevnos\u0165","description":"Prakticky ka\u017ed\u00e1 webov\u00e1 str\u00e1nka za\u010dne plni\u0165 svoj potenci\u00e1l a\u017e potom, \u010do bude nav\u0161tevovan\u00e1. No ale k tomu mus\u00ed by\u0165 najsk\u00f4r dobre vidite\u013en\u00e1. Ide\u00e1lne na efekt\u00edvnych zdrojoch n\u00e1v\u0161tevnosti, k ak\u00fdm sa ur\u010dite rad\u00ed internetov\u00fd vyh\u013ead\u00e1va\u010d ( ide\u00e1lne Google). A k dosiahnutiu tak\u00e9hoto efektu sa vyu\u017e\u00edva seo web. Je to s\u00fabor techn\u00edk po slovensky ozna\u010dovan\u00fdch akooptimaliz\u00e1cia pre […]","datePublished":"2020-02-21","dateModified":"2020-02-21","author":{"@type":"Person","@id":"https:\/\/www.krne.sk\/author\/#Person","name":"","url":"https:\/\/www.krne.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f08fec9e5d161146672022190172bcb121f980bd7a64f251ea643f4b19d0f071?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"krne.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.krne.sk\/wp-content\/uploads\/img_a312441_w16596_t1591869315.jpg","url":"https:\/\/www.krne.sk\/wp-content\/uploads\/img_a312441_w16596_t1591869315.jpg","height":0,"width":0},"url":"https:\/\/www.krne.sk\/zviditelnenie-stranky-vo-vyhladavacoch-znaci-jej-rastucu-navstevnost\/","wordCount":406,"articleBody":" Prakticky ka\u017ed\u00e1 webov\u00e1 str\u00e1nka za\u010dne plni\u0165 svoj potenci\u00e1l a\u017e potom, \u010do bude nav\u0161tevovan\u00e1. No ale k tomu mus\u00ed by\u0165 najsk\u00f4r dobre vidite\u013en\u00e1. Ide\u00e1lne na efekt\u00edvnych zdrojoch n\u00e1v\u0161tevnosti, k ak\u00fdm sa ur\u010dite rad\u00ed internetov\u00fd vyh\u013ead\u00e1va\u010d ( ide\u00e1lne Google). A k dosiahnutiu tak\u00e9hoto efektu sa vyu\u017e\u00edva seo web. Je to s\u00fabor techn\u00edk po slovensky ozna\u010dovan\u00fdch akooptimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de(search engine optimization), \u010do m\u00e1 za cie\u013e posun\u00fa\u0165 v\u00e1\u0161 web na vidite\u013en\u00e9 a teda predn\u00e9 miesta vo v\u00fdsledkoch h\u013eadania. Preto\u017ee dosiahnutie ur\u010ditej prie\u010dky napr. v Google je v\u00fdsledkom postupov \u201evyh\u013ead\u00e1vac\u00edch robotov\u201c, \u010do maj\u00fa svoje prednastaven\u00e9 krit\u00e9ri\u00e1. A pod\u013ea nich poskytuj\u00fa u\u017e\u00edvate\u013eovi relevantn\u00e9 v\u00fdsledky v konkr\u00e9tnom porad\u00ed. Do popredia teda d\u00e1vaj\u00fa odkazy zo svojej datab\u00e1zy, \u010do k h\u013eadan\u00fdm v\u00fdrazom pova\u017euj\u00fa za najviac relevantn\u00e9 a kvalitn\u00e9. Postup v\u0161etci dobre pozn\u00e1me. Do okienka zad\u00e1te ak\u00fdko\u013evek v\u00fdraz a Google v\u00e1m n\u00e1sledne pon\u00fakne v\u00fdsledky. Niektor\u00e9 m\u00e1me hne\u010f na o\u010diach, respekt\u00edve na prv\u00fdch dvoch-troch stran\u00e1ch a \u010fal\u0161ie s\u00fa kdesi vzadu. Je tak ve\u013emi pravdepodobn\u00e9, \u017ee nav\u0161t\u00edvme pr\u00e1ve odkazy na weby, \u010do s\u00fa na predn\u00fdch poz\u00edci\u00e1ch. Tieto odkazy s\u00fa zoraden\u00e9 pod\u013ea relevantnosti a kvality svojho obsahu, ale takisto napr. na z\u00e1klade svojej funk\u010dnosti, responzivity a podobne. Faktorov je v skuto\u010dnosti ve\u013ea, no a s t\u00fdmi pracuje odborn\u00e1 optimaliz\u00e1cia. Hoci je tak\u00fdto princ\u00edp teoreticky dobre zn\u00e1my, jeho funk\u010dnos\u0165 sa ovplyv\u0148uje ove\u013ea n\u00e1ro\u010dnej\u0161ie a h\u013ead\u00ed sa na ve\u013ea on-page (vn\u00fatorn\u00fdch) a off-page (vonkaj\u0161\u00edch) faktorov konkr\u00e9tneho webu vo forme, aby tento \u010do najlep\u0161ie zodpovedal krit\u00e9ri\u00e1m vyh\u013ead\u00e1va\u010dov.  Medzi on-page faktorym\u00f4\u017eeme zaradi\u0165: Optimaliz\u00e1ciu obsahu a jeho kvalitu, d\u013a\u017eku textu, keywords v texte, nadpisy, podnadpisy, opisy obr\u00e1zkov, URL adresy,… v skratke funk\u010dnos\u0165 a \u0161trukt\u00faru vn\u00fatornej \u010dasti str\u00e1nky.D\u00f4le\u017eit\u00e9 s\u00fa ale aj off-page faktoryako: Tvorba sp\u00e4tn\u00fdch odkazov (ich mno\u017estvo a to, kam bud\u00fa umiestnen\u00e9), propag\u00e1cia webu na soci\u00e1lnych sie\u0165ach a publik\u00e1cia \u010dl\u00e1nky na \u201evonkaj\u0161ie\u201c weby.                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zvidite\u013enenie str\u00e1nky vo vyh\u013ead\u00e1va\u010doch zna\u010d\u00ed jej rast\u00facu n\u00e1v\u0161tevnos\u0165","item":"https:\/\/www.krne.sk\/zviditelnenie-stranky-vo-vyhladavacoch-znaci-jej-rastucu-navstevnost\/#breadcrumbitem"}]}]